Are you selling your products and services to companies? Then IronShark is your perfect partner in B2B online marketing.
Whether you are directly addressing the consumer or a reseller – in the B2B area, decisions are often rational and price-based. We work on B2B online marketing campaigns that increase the reach of your services and increase your sales. This involves measures of search engine optimization as well as content marketing and conversion optimization. We align these with your marketing goals.
The aim of B2B online marketing is to use marketing measures that specifically targets other companies to showcase them your products and services. Since decisions in the business to business area are rather rational and cost-oriented rather than emotional your need a good strategy and positioning. We develop data-based and measurable campaigns. The results of the campaigns are broken down into regular reports.
B2B content marketing
Oftentimes products and services in B2B online marketing require explanation and therefore need to be described simply, yet professionally. Our content marketing managers have several years of experience and can quickly familiarize themselves with complex areas. Together with you, we define the best content marketing strategy and define your products and sales channels. In a comprehensive consultation we determine which content marketing strategy is relevant for you: blog marketing, white paper marketing or SEO texts.
B2B lead generation
Since the target group in the B2B area is very narrow, leads are particularly important. Together we work out the strategy how to turn prospects into clients. A proven strategy here is to create a white paper and offer it for a download in exchange of an email address. By sending regular and relevant newsletters you can build trust and acquire new customers.
SEO analysis and search engine optimization
As a part of search engine optimization we create a basis for successful B2B online marketing. We will do a keyword research and competitor analysis that clearly identifies the actual situation of your business and performance. Thus, our experts will uncover niches, opportunities and potentials to specifically find potential customers. This allows us to achieve the maximum return on investment (ROI).
Social media marketing
Social media is also part of B2B online marketing. Depending on the industry we can help you find out if and which channels bring the desired success. For example, networks such as Xing and LinkedIn are useful for getting in touch with companies and finding specific contacts. Our experts will work out an editorial plan for you, create the content, plan contributions and, if necessary, also develop Like-campaigns for Facebook or Instagram Ads.
Based on selected keywords, we create advertising campaigns that are tailored to your target group. This includes:
- Google Shopping Ads
- AdWords Optimization
- Drafting of AdWords campaigns
B2B Online Marketing by IronShark
As a full service agency, we offer you an interdisciplinary concept in B2B online marketing that will make a significant contribution to your success. Our B2B online marketing experts ensure that your offer receives the necessary attention and is excelently positioned online. This will not only gain recognition but it will also strengthen your image, gain confidence, generate orders and increase your sales. With IronShark’s B2B online marketing you will be given the best long-term and lasting support in online marketing.
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