B2B Online Marketing

Are you selling your products and services to companies? Then IronShark is your perfect partner in B2B online marketing.

You are here:
  • Target group oriented approach

    Reach your potential customers directly and address them according to your target group.

  • Lead generation

    Send newsletters and collect valuable B2B leads with email marketing.

  • Texts optimized for search engines and your customers

    Position yourself as an expert and publish technical papers, white papers and blog entries.

  • Regular reports

    All key figures at a glance: bounce rate, click-through rate (CTR) and click-to-open rate (CTO)

  • Market research

    Our analysis helps you to get to know the market and the user behavior of your target group.

Torsten Ivens

Sales Consultant

„You would like to have a B2B online marketing campaign created by us? I am happy advise you on your possibilities.“

+49 3641 59711 70
[email protected]

In B2B Online Marketing we are trusted parters of:

Our services in B2B Online Marketing:

E-commerce marketing campaigns

Your goals are our tasks: We develop a B2B online marketing strategy that will impress your customers!

E-mail marketing

We provide your target group with informative newsletters and ensure that prospective customers become long-term customers.

Content marketing

Services in the B2B area often need an extensive explanation. Our experienced content managers work out comprehensive texts.

Search engine optimization (SEO)

We optimize your site for matching keywords to your products and make changes in technical SEO.

Conversion optimization

We work out actions that will positively impact your page views, sales requests, and sales.

E-commerce solutions

Present products in your online shop – based on Shopware, Magento or Woocommerce.

Targeted approach with B2B Online Marketing

Whether you are directly addressing the consumer or a reseller – in the B2B area, decisions are often rational and price-based. We work on B2B online marketing campaigns that increase the reach of your services and increase your sales. This involves measures of search engine optimization as well as content marketing and conversion optimization. We align these with your marketing goals.

As an agency for B2B online marketing, we also offer app development, web development, AdWords optimization and social media management services.

Full-service SEO

On-page optimization, technical SEO and SEO texts: We help you rank excellently in search engines.

SEA marketing

Proper advertising: We are developing strategies for Facebook and Instagram ads as well as for Google AdWords.

B2B content marketing

Based on well-founded keyword analyzes, we create appropriate technical articles, SEO texts and product descriptions.

B2B Online Marketing by IronShark

Business to business communication.

What can B2B Online Marketing do for you?

Developing measures to be successful in business to business.

The aim of B2B online marketing is to use marketing measures that specifically targets other companies to showcase them your products and services. Since decisions in the business to business area are rather rational and cost-oriented rather than emotional your need a good strategy and positioning. We develop data-based and measurable campaigns. The results of the campaigns are broken down into regular reports.

The tasks of B2B online marketing include:

B2B content marketing

Oftentimes products and services in B2B online marketing require explanation and therefore need to be described simply, yet professionally. Our content marketing managers have several years of experience and can quickly familiarize themselves with complex areas. Together with you, we define the best content marketing strategy and define your products and sales channels. In a comprehensive consultation we determine which content marketing strategy is relevant for you: blog marketing, white paper marketing or SEO texts.

B2B lead generation

Since the target group in the B2B area is very narrow, leads are particularly important. Together we work out the strategy how to turn prospects into clients. A proven strategy here is to create a white paper and offer it for a download in exchange of an email address. By sending regular and relevant newsletters you can build trust and acquire new customers.

SEO analysis and search engine optimization

As a part of search engine optimization we create a basis for successful B2B online marketing. We will do a keyword research and competitor analysis that clearly identifies the actual situation of your business and performance. Thus, our experts will uncover niches, opportunities and potentials to specifically find potential customers. This allows us to achieve the maximum return on investment (ROI).

Social media marketing

Social media is also part of B2B online marketing. Depending on the industry we can help you find out if and which channels bring the desired success. For example, networks such as Xing and LinkedIn are useful for getting in touch with companies and finding specific contacts. Our experts will work out an editorial plan for you, create the content, plan contributions and, if necessary, also develop Like-campaigns for Facebook or Instagram Ads.

SEA marketing

Based on selected keywords, we create advertising campaigns that are tailored to your target group. This includes:

  • Google Shopping Ads
  • AdWords Optimization
  • Drafting of AdWords campaigns
  • Remarketing

B2B Online Marketing by IronShark

As a full service agency, we offer you an interdisciplinary concept in B2B online marketing that will make a significant contribution to your success. Our B2B online marketing experts ensure that your offer receives the necessary attention and is excelently positioned online. This will not only gain recognition but it will also strengthen your image, gain confidence, generate orders and increase your sales. With IronShark’s B2B online marketing you will be given the best long-term and lasting support in online marketing.


Your contact persons
Torsten Ivens
Sales Manager
+49 3641 59711 72
[email protected]
  • We will get back to you within 2 hours on weekdays.
  • Together we discuss your concerns and develop a strategy.
  • We will send you a non-binding offer.
  • Our cooperation starts at the beginning of the month. Together we approach your goals!